A delegation put together by Scotland's national tourism agency is coming to the end of a 9-day trade mission to China that it hopes will help attract Chinese millennials to the country, a group it hopes will become a "driving force of growth" for Scottish tourism.
With China’s foreign aid continuing to increase along with its growing global reach, the announcement on Tuesday that an international development cooperation agency is to be set up as part of the restructuring of government departments is noteworthy but not undue.
Last year, as part of its China Ready initiative, the Scottish capital launched Scotland's first-ever destination campaign on influential Chinese social media sites Weibo and WeChat. The campaign was funded by the VisitScotland Growth Fund.
En route to becoming an international tourism destination, the mayor admitted that the city has met many problems, but vowed to raise the quality of tourism services and facilities.
撰文 | 穆宇（Janelia研究所博士后）