English
邮箱
联系我们
网站地图
邮箱
旧版回顾



qq空间女生闪图模块 :张智新:用行业黑名单终结“夺命快递”

文章来源:中国科学报    发布时间:2019-02-19 10:10:57  【字号:      】

 They are the types of companies that can rebut the outdated question of whether China can make its own stuff, or, more precisely, can innovate and turn that process into profits.

 这重重挑战 ,对社会公司提出了更高层次的要求。为了提高与电视台谈判的话语权 ,社会公司不得不拼了老命整合资源 ,增加砝码。资本、广告、节目创意、制作团队、明星资源、营销力量 ,社会公司用来与平台博弈的六大要素 ,原本具备了少数几个便能成事 ,而如今却几乎要全部掌握才有与电视台共舞的可能。很多电视台恨不得你把整个项目都打包完整 ,他们只想审审片、挑挑刺 ,靠着垄断的频道资源分钱。

 Forbes' 100 World's Most Innovative Companies for 2017 included six Chinese enterprises: No 4 Shanghai RAAS Blood Products (between No 3 Amazon and No 5 Netflix); No 24 Tencent; No 47 Kangde Xin Composite Material Group; No 55 Ctrip; No 60 Baidu; and No 82 Jiangsu Hengrui Medicine. These innovative companies also have the benefit of the world's largest market. For example, Tencent's WeChat reached 1 billion users this month.

 They are the types of companies that can rebut the outdated question of whether China can make its own stuff, or, more precisely, can innovate and turn that process into profits.

 Forbes' 100 World's Most Innovative Companies for 2017 included six Chinese enterprises: No 4 Shanghai RAAS Blood Products (between No 3 Amazon and No 5 Netflix); No 24 Tencent; No 47 Kangde Xin Composite Material Group; No 55 Ctrip; No 60 Baidu; and No 82 Jiangsu Hengrui Medicine. These innovative companies also have the benefit of the world's largest market. For example, Tencent's WeChat reached 1 billion users this month.

 尽管这也是形势使然 ,那么多新冒出的社会公司涌去和优质平台谈合作 ,提高门槛无可厚非。但它对于社会公司来说意味着更高的经营风险。年初 ,笔者跟某准一线卫视谈项目时 ,去年采取“对赌分成 ”方式合作的项目 ,社会公司全投的情况下 ,还能拿走6成收入 ,今年已经降到了5成。而在央视 ,据说新来的台长已经发起了“防止国有资产流失 ”的一系列举措。例如跟央视合作的制播分离项目 ,其广告收入将要先进国库 ,再行分配。这意味着回款周期更长 ,也难逃克扣更多的命运。




(责任编辑:刘意智)

附件:

专题推荐

相关新闻


© 1996 - 2017 中国科学院 版权所有 京ICP备05002857号  京公网安备110402500047号   联系我们

地址:北京市三里河路52号 邮编:100864